This checklist is for projects where Analytics and SEO teams were part of the project discovery phase and have already prepared project scope & requirements

Intro

<aside> 👋🏼 Dear PM, in this part please provide a brief intro to the MarTech scope of the project. Or any additional details the SEO and Analytics team should be aware of.

</aside>

• [ ] Link to Project DEV roadmap:
• [ ] Project accesses granted to “growth team” group in 1Password

Additional comments from PM:

Leave your notes here

Q&A

<aside> ☝🏻 Dear PM, please answer the following questions for SEO & Analytics team to better understand the planned scope of the project and expected outcomes

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SEO

Q: Any major URL changes planned, for example, domain name change, change of store view level subdirectories, product URL changes, major category tree reworking, removal of www, trailing slash kept or cropped? Or is it planned to keep URL structure intact?

A:

Q: Will SKUs in the new website be the same as in the old website?

A:

Q: Who will host the website (important to clarify for Prerender setup specifics and server-level redirects)?

A: