• GTM account [REDACTED] is sending data to [REDACTED]; we don't have access to this GA property. What function does this GTM serve?
• [REDACTED] does not have a functional dataLayer, but could still benefit from having one. There is a custom dataLayer event coming from GTM: [REDACTED]
• CHECKOUT tracking - we aim to implement checkout optimisation aspects to the site now. We need to set up some kind of KPI tracking there now to measure the performance of the changes:
  • track transactions
  • checkout step tracking
  • bounce rate tracking

1st discovery meeting:

2nd discovery: