Session details

eCommerce Marketing Math: a 30min Bootcamp with No Shopper Left Behind

The digital landscape has shaken the retail landscape almost entirely in just a decade. Retailers have embarked on massive organizational transformations to keep up with the market demands, social trends, and fast-changing customer requirements, which has meant a new generation of retail for brands. This bootcamp session will take you through a lift & learn on the do's & don’ts and how to organize your marketing efforts in an orchestra for commerce growth.

What you will learn

• Why fundamentals are undervalued in Marketing/eCommerce
• Decision making without access to customer data

Speaker's BIO

Madeleine has gathered 10+ years of experience from leading marketing, eCommerce, and CRM at the largest FMCG company and the 2nd largest appliance company in the world. With a big passion for growing teams and always proactive with a strong focus on KPIs, Madeleine's main motivator is delivering the business results while turning customers into Kings and fellow teams into Stars.